Activision Confirms Generative AI in Call of Duty After Backlash

Activision has confirmed the use of generative AI in the creation of assets for the upcoming game Call of Duty: Black Ops 6, following considerable backlash from fans who criticized the quality of AI-generated content. The controversy arose after players spotted troubling details in a loading screen featuring “Zombie Santa,” with complaints about the character having six fingers. This led to a wider examination of other images, suggesting a pattern of subpar generative AI work affecting game graphics. Activision has since updated its Steam page to acknowledge the use of AI tools in asset development, while also facing scrutiny over the potential impact on artist jobs amidst an industry-wide trend of utilizing AI.

Activision is using generative AI to assist in developing certain in-game assets, which has raised concerns regarding the quality of these assets and the potential replacement of traditional artists with AI technologies.

Call of Duty: Black Ops 6 is part of the iconic Call of Duty franchise, known for its intense multiplayer action and thrilling single-player campaigns. The series has evolved significantly over the years, with each installment introducing new gameplay mechanics and storylines. The current wave of criticism highlights broader industry concerns regarding the ethical implications of generative AI and its impact on creative jobs in gaming.