Apatow and Spielberg Join Forces for Epic '80s Cola Movie

Filmmakers Steven Spielberg and Judd Apatow are joining forces for a new film titled Cola Wars, focusing on the infamous rivalry between Coca-Cola and Pepsi in the 1980s. Judd Apatow will direct the film, while Spielberg will produce it through his company, Amblin Entertainment. The plot promises to explore significant events of the cola wars, including the controversial New Coke launch and the incident involving Michael Jackson’s hair catching fire during a Pepsi commercial. Sony purchased the film for over $1 million and is still in the early stages, with no casting or release date announced yet. The screenplay is being handled by Jason Shuman and Ben Queen. This collaboration marks another exciting chapter in Spielberg's vast film career and Apatow's comedic direction.

The Cola Wars movie explores the historical competition between Coca-Cola and Pepsi in the mid-1980s, focusing on notable events like the New Coke controversy and the infamous incident involving Michael Jackson.

Cola Wars is set during a pivotal time in the soft drink industry known for intense marketing battles and brand loyalty that shaped consumer preferences. The rivalry not only featured each company's attempts to outdo the other in advertising but also included significant cultural incidents that had lasting impacts on pop culture and consumer behavior, highlighting how deeply ingrained these brands have become in everyday life.