ASHLY BURCH RESPONDS TO SONY'S AI ALOY CONTROVERSY

Actress Ashly Burch has expressed concerns over the recently leaked AI demo featuring an AI version of her character, Aloy, from Horizon Forbidden West. In her response, Burch confirmed that Guerrilla Games reassured her that the demo was not reflective of any ongoing project and clarified that her performance data was not used. Nonetheless, she voiced her worry regarding the implications of AI technology on the gaming industry, especially amidst the current SAG-AFTRA strikes. Burch highlighted the need for actors to have protections over their likeness and performance rights before companies can create AI versions of them. She emphasized that the fight is not against the technology itself but rather the conditions surrounding its use in the industry.

The implications of AI technology on video game actors are significant, as there are concerns about the potential misuse of their performances without consent. Burch stresses the importance of protecting actors' rights in order to ensure they are compensated fairly and have control over how their likenesses are used.

Horizon Forbidden West is a critically acclaimed action-adventure game developed by Guerrilla Games. It is a sequel to Horizon Zero Dawn and features an expansive open world filled with rich storytelling and dynamic combat systems. The character Aloy, voiced by Ashly Burch, has become an iconic figure in modern gaming, representing the forefront of narrative-driven gameplay in the genre.