Call of Duty has announced a significant change in its approach to paid cosmetics for the upcoming game Call of Duty: Black Ops 7, moving away from the bizarre and wacky skins that have been prevalent in recent titles. This shift comes in response to community feedback expressing dissatisfaction with the current cosmetic trends that clash with the series' traditional military aesthetic. The new direction is seen as a direct reaction to the rise of Battlefield 6, which is being praised for its return to a grounded military experience. By listening to fans and opting to not carry over previous skins, Call of Duty aims to realign itself with its core identity and improve overall player satisfaction.

Why has Call of Duty changed its cosmetic strategy for Black Ops 7?

Call of Duty has changed its cosmetic strategy in response to community feedback that criticized the disconnect between its military roots and the outlandish cosmetic skins. The company recognized the need to realign with its established identity, influenced by competition from Battlefield 6, which emphasizes a military aesthetic that fans have missed.

Battlefield 6, a long-awaited return for the franchise, is generating excitement by offering a traditional military shooter experience and has already impressed players during its open beta phase. The contrast in aesthetics between Battlefield 6 and the latest Call of Duty titles has sparked a renewed interest in military-focused gameplay, showcasing how competition can drive improvement and innovation in the gaming industry.