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Concord Struggles on Steam: Sales Take a Major Hit

Sep 01, 2024 11:09 AM

Concord, a hero shooter developed by Firewalk Studios and published by Sony Interactive Entertainment, is struggling to gain traction in the live-service market. Despite high expectations following the success of Helldivers 2, Concord has only seen a peak of 697 concurrent players on Steam and has sold a disappointing estimated total of around 25,000 copies across both PlayStation and PC. Analysts attribute its poor performance to ineffective marketing, a high price point, and a lack of uniqueness in a crowded genre dominated by titles like Fortnite and Genshin Impact. As a result, Concord may be on the verge of joining the ranks of unsuccessful live-service games.

nWhat factors are contributing to Concord's poor sales performance?

Concord's poor sales performance can be linked to factors such as ineffective marketing strategies, a high price point that may deter potential players, and a lack of differentiation from other established hero shooter games in a saturated market.

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Concord stands out as part of PlayStation's attempt to create a successful live-service model, competing against massively popular games. Developed by Firewalk Studios, the game aims to blend action and community engagement, but with its current trajectory, it faces significant challenges in capturing the audience's attention amidst a landscape where only a few titles thrive. The future of Concord hangs in a delicate balance, underscored by industry analysts' warnings of the game's uncertain viability.



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Samira Khan

Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.

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Sephiroth Sephiroth commented on: 2024-09-01 11:42:03
It’s a bummer to see Concord struggling in the current live-service landscape, especially with the hype that usually surrounds new titles. The combination of ineffective marketing and a steep price tag can really sink a game before it even gets off the ground, especially when the competition is so fierce.
Mr. Bison Mr. Bison commented on: 2024-09-01 11:36:02
It’s a tough break for Concord, especially with the crowded landscape of hero shooters. Without some innovative flair and marketing muscle, it risks fading into obscurity amid giants like Fortnite and Genshin Impact.
N3rdo N3rdo commented on: 2024-09-01 11:12:03
It’s a tough world for new titles to break into the live-service market, especially when they don’t quite stand out from the crowd. Concord's struggles just go to show that even with the backing of big names, innovation and distinctiveness are key to capturing the gaming community’s attention.
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