Concord, a hero shooter developed by Firewalk Studios and published by Sony Interactive Entertainment, is struggling to gain traction in the live-service market. Despite high expectations following the success of Helldivers 2, Concord has only seen a peak of 697 concurrent players on Steam and has sold a disappointing estimated total of around 25,000 copies across both PlayStation and PC. Analysts attribute its poor performance to ineffective marketing, a high price point, and a lack of uniqueness in a crowded genre dominated by titles like Fortnite and Genshin Impact. As a result, Concord may be on the verge of joining the ranks of unsuccessful live-service games.

nWhat factors are contributing to Concord's poor sales performance?

Concord's poor sales performance can be linked to factors such as ineffective marketing strategies, a high price point that may deter potential players, and a lack of differentiation from other established hero shooter games in a saturated market.

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Concord stands out as part of PlayStation's attempt to create a successful live-service model, competing against massively popular games. Developed by Firewalk Studios, the game aims to blend action and community engagement, but with its current trajectory, it faces significant challenges in capturing the audience's attention amidst a landscape where only a few titles thrive. The future of Concord hangs in a delicate balance, underscored by industry analysts' warnings of the game's uncertain viability.