Disney, a renowned company known for its movies and theme parks, is potentially considering a significant shift in its business strategy. According to a recent Bloomberg report, the company has been grappling with severe financial losses in the box office and the stock market. As a result, some executives in the company have suggested a drastic transformation: diving deep into the world of video gaming.

One potential course of action is to become a 'gaming giant' by acquiring a major game publishing company, such as Electronic Arts (EA), known for popular games like Madden NFL or BioWare’s Star Wars games. This move would allow Disney to rake in the billions of dollars generated by EA's microtransaction-filled games every year.

Having such games under its wing could also complement Disney-owned ESPN, one of its primary financial drivers. As another potential move, Disney could select and acquire specific gaming studios under the newly formed EA Entertainment, which includes studios like BioWare and Respawn.

Other major gaming companies like Ubisoft have been mentioned as possible purchase targets as well. This wouldn't be Disney's first foray into gaming, as it formerly owned Disney Interactive Studios, which released games like Disney Infinity and Epic Mickey.

However, the idea may not be welcomed by everyone in the company. Bob Iger, the CEO of Disney, has been reported as "noncommittal" to the proposition of investing further into the gaming industry.

While many possible changes are being discussed, whatever course Disney chooses will play a significant part in their effort to bounce back from their recent financial setbacks.