Disney has reportedly decided not to collaborate with Roblox due to ongoing concerns about child safety on the platform. Despite Roblox's massive user base of 151 million daily active users, Disney is prioritizing the safety of children and young players over potential marketing opportunities. The gaming giant has faced significant scrutiny regarding its safety protocols, leading to criticisms and lawsuits. Although Roblox has implemented stricter measures like facial age verification to protect its younger audience, experts believe these steps may not be sufficient, as younger users can still circumvent safeguards. Meanwhile, Disney continues to find success in Fortnite, where it has integrated numerous crossovers, driving engagement and brand visibility.

Why is Disney avoiding collaboration with Roblox?

Disney is avoiding collaboration with Roblox primarily due to safety concerns regarding its young player audience, despite Roblox's large user base. The lack of confidence in adequate safety measures is the main reason behind Disney's decision.

Roblox has grown to be a significant player in the gaming industry since its launch, enabling users to create and play games developed by other users. It has become particularly popular among younger audiences, which raises added concerns about child safety. In contrast, Fortnite, which has been a key platform for Disney's licensing and collaborations, includes multiple successful campaigns featuring Disney’s popular franchises such as Star Wars and Marvel, showcasing a safe and engaging environment for marketing partnerships.