Disney Plus Launches Paid Program to Combat Password Sharing

Disney+ has officially launched a password-sharing crackdown across various regions, including the U.S., Canada, and Europe. Starting this week, subscribers can add an "extra member" outside their household for $6.99/month for the ad-supported version and $9.99/month for the ad-free plan. This update comes after an announcement from CEO Bob Iger about tightening access to accounts. The new paid-sharing features allow only one additional member per account and will not be available for those using third-party subscriptions or bundle deals. Users traveling may encounter a notification regarding household verification, which will require a one-time passcode to confirm their location. Disney follows in the footsteps of services like Netflix, which saw subscriber increases after implementing similar policies.

Disney+'s new password-sharing policy allows subscribers to add one extra member living outside their household for a fee of $6.99/month for the ad-supported plan or $9.99/month for the ad-free option.

Disney+ is a subscription-based streaming service that offers a vast library of movies and TV shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. Launched in November 2019, it quickly gained popularity and has since expanded to include multiple international locations, making its password-sharing crackdown significant for maintaining subscriber growth and combating unauthorized account sharing.