Ex-Rockstar Lead: No More Trailers for GTA 6 Is a Boss Move

Ex-Rockstar technical lead Obbe Vermeij recently commented on the anticipation surrounding GTA 6, suggesting that he would not release any additional trailers ahead of the game’s launch. As Grand Theft Auto 4 celebrates its 17th anniversary, Vermeij reminisced about the development of the previous title and indicated that maintaining a level of secrecy could enhance the excitement surrounding GTA 6’s release. He believes that the current hype is sufficient and that surprising fans with the launch rather than a slew of trailers would be a "boss move." This aligns with Take-Two's current marketing strategy, which aims to create a massive impact upon release.

While no official confirmation exists, Obbe Vermeij suggests that Rockstar may choose to avoid additional trailers, focusing instead on creating a surprising and impactful launch event.

Grand Theft Auto 6 is highly anticipated as the successor to the immensely popular GTA 5, which has maintained significant player engagement since its 2013 release. Given the franchise's blockbuster status, any news regarding its development or release generates considerable buzz within the gaming community, contributing to its status as one of the most awaited titles in the industry.