itch.io, a popular indie game marketplace, has mysteriously gone offline, which it alleges is due to a false phishing report generated by Funko’s AI-powered brand protection software. The creator of Funko Pop figures reportedly caused the takedown without adequately reviewing the claims. As a result, all projects hosted on itch.io are currently inaccessible, severely impacting indie developers and creators relying on the platform. itch.io expressed frustration at the registrar’s automated response, claiming it ignored their actions to remedy the situation. They are currently awaiting further responses from their registrar and have shared alternative access methods for tech-savvy users.

What caused itch.io to go offline?

itch.io went offline due to a phishing report mistakenly filed by Funko's brand protection software, leading to the domain being disabled by the registrar without proper review of itch.io's response.

itch.io has been a crucial platform for indie developers, allowing them to sell and distribute their games directly to consumers. It features a wide range of games, often including unique and innovative titles that might not find a home on mainstream platforms. The recent incident raises concerns about the implications of automated brand protection measures and their effects on smaller online businesses.