Itch.io has announced a significant overhaul regarding its handling of adult NSFW content following recent discussions with payment processors. The platform is re-indexing free adult content available on its site and is collaborating with payment processors that are open to adult material to gradually reinstate paid adult content. Itch.io also plans to implement a new content warning system for projects categorized as NSFW, requiring creators to label their content accurately to ensure eligibility for indexing. This decision comes after a deindexing event sparked frustrations among creators when their NSFW content disappeared from search results.

Why is Itch.io re-indexing its NSFW content?

Itch.io is re-indexing NSFW content to comply with the requirements of payment processors and to support a wider range of creators. The new indexing process aims to provide better visibility for free adult content while ensuring that creators are aware of the guidelines for labeling their works.

Itch.io is renowned for its focus on independent game developers and creative artists. Launched in 2013, the platform features a diverse library of indie games, often including experimental and niche content. Its recent challenges with NSFW content echo a broader industry trend, where digital storefronts like Steam have started imposing stricter regulations on adult material, affecting the visibility of independent creators who often rely on such platforms for distribution.