Superman has shown strong domestic box office performance, earning $236 million in North America, but is lagging internationally with only $171 million. Director James Gunn attributes this disparity to Superman's lower global recognition compared to iconic characters like Batman, along with current international sentiment against the U.S. Despite these factors, Gunn remains optimistic about the film's growing international audience and downplays the pressure surrounding financial expectations. He clarified that the anticipated $700 million gross for success is exaggerated, expressing confidence in the film's positive word of mouth globally.
Why is Superman performing better in the U.S. than internationally?Superman is recognized as a lesser character globally compared to Batman, and current international sentiment towards the U.S. may also impact its performance. Gunn noted that the international figures are improving and highlights the movie's positive reception overall.
Superman, directed by James Gunn, marks a crucial reboot for the DC Universe, leading into upcoming projects like Supergirl and Peacemaker Season 2. As a cultural icon, Superman's character has been portrayed in various formats since his debut in 1938. This new film is expected to set a foundation for the direction of future DC installments, making its box office performance particularly significant for the studio's long-term strategy.
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