Joe Russo Reveals AI Voice Tech in Netflix's The Electric State

In a recent discussion regarding the film The Electric State, director Joe Russo defended the use of AI technology for voice modulation. He expressed that many are fearful of AI, but emphasized its potential in creative settings. Russo views AI's generative capabilities as useful, even though it is still in a "hallucinative" phase, making it unfit for critical applications. Netflix CEO Ted Sarandos also commented, noting that audiences may not mind AI in content creation and that it can enhance storytelling. The Electric State, which features a star-studded cast including Millie Bobby Brown and Chris Pratt, has received mixed reviews, such as a low rating from one publication, highlighting a divide on AI's role in film and entertainment.

AI is utilized in The Electric State for voice modulation, with Joe Russo claiming that the technology is creatively beneficial, despite concerns about its reliability in critical applications.

The Electric State is based on a illustrated novel by Simon Stalenhag and features notable actors including Chris Pratt and Millie Bobby Brown. Directed by the Russo Brothers, known for their work on blockbuster hits like Avengers: Infinity War and Avengers: Endgame, the film represents a significant exploration of integrating advanced technology such as AI into the filmmaking process. Despite its ambitious budget of $300 million, early reviews have pointed to some notable shortcomings. The Russo Brothers are also set to continue their work in the superhero genre with upcoming Avengers movies scheduled for 2026 and 2027.