Krafton CEO Changhan Kim caused a stir by sharing that the acquisition of Tango Gameworks and Hi-Fi Rush IP wasn't solely profit-driven, as they doubt Hi-Fi Rush 2 will be financially successful. Kim emphasized the importance of creativity, suggesting that developing innovative concepts is more significant than guaranteed financial wins. The move aims to diversify Krafton’s portfolio and embrace risk-taking in game development, even though some past Tango titles failed to break even. This approach showcases a willingness to nurture creativity in the gaming industry, potentially leading to unexpected successes.

What does Krafton aim to achieve with the Hi-Fi Rush acquisition?

Krafton aims to diversify its portfolio by embracing creativity and innovative gameplay rather than focusing solely on financial returns. They intend to nurture Tango Gameworks' creative potential and explore new gaming concepts.

Hi-Fi Rush is an action rhythm game developed by Tango Gameworks that received acclaim for its unique gameplay and vibrant art style. Launched in early 2023, the game stands out in the crowded gaming landscape, appealing to both rhythm game enthusiasts and action-adventure fans. The acquisition by Krafton signals a promising future for the franchise, with potential sequels likely to explore more creative directions.