Marvel and DC’s 'Super Hero' Trademark Gets Axed

Marvel and DC have officially lost their trademarks for the terms "super hero" and "super heroes," a significant ruling that allows other creators to use these terms without legal repercussions. This ruling comes after a challenge from S.J. Richold, the author of the comic series Superbabies, who argued that the term belongs to the public domain and should not be owned by any single entity. The Trademark Trial and Appeal Board's decision has highlighted the importance of creativity and accessibility in storytelling, ensuring that the concept of superheroes can be freely used by anyone.

The loss of the trademark does not prevent Marvel and DC from using the terms "super hero" or "super heroes." They can still utilize these terms in their branding and storytelling. However, they can no longer legally stop others from using these terms in their projects, opening the door for more creative expressions in the superhero genre.

This landmark decision comes in the context of decades of trademark ownership by Marvel and DC. Both companies have established iconic superhero universes with a vast array of characters and stories. Marvel is known for its expansive cinematic universe featuring characters like Iron Man and Spider-Man, while DC has its own rich history with figures like Batman and Wonder Woman. The ruling underscores a critical shift in how intellectual property can be approached within the comic book industry, fostering a more inclusive atmosphere for new creators.