Netflix to Open Stores for Fan Merch, Themed Eats, and Live Events

Netflix has announced it'll be opening a chain of physical stores called "Netflix House" where fans can indulge in activities themed around their favorite Netflix shows and movies. You'll be able to shop merchandise, sample themed food and beverages, and participate in live events echoing elements from popular Netflix series such as Stranger Things, Squid Game, and Bridgerton.

The idea emerged from the company's successful experiments with pop-up shops in recent years. "We wanted to immerse our fans even deeper into the world of our films and TV shows," said Josh Simon, Netflix's Vice President of Consumer Products.

The first two "Netflix House" locations are set to open in the U.S in 2025, with plans for global expansion in the pipeline. Each store will feature rotating installations, which may include ticketed shows and a variety of restaurants offering fast-casual to upscale dining, desserts, and drinks, inspired by popular Netflix series and cooking shows.

Previously, the company introduced fan experiences like "The Queen's Ball: A Bridgerton Experience" in various North American cities, and a pop-up restaurant, "Netflix Bites", which served food and drinks devised by chefs from Netflix's own cooking shows, along with Stranger Things-themed frozen pizzas and ice cream.

Details about specific locations of the "Netflix House" stores and additional offerings will be made public in due time. So keep your eyes peeled, Netflix fans - your favorite show could become a part of your reality soon!