New York has become the first state to enforce transparency in the use of AI-generated actors in advertising and other industries. Governor Kathy Hochul signed two significant laws aimed at regulating the use of AI in entertainment. The first law mandates that advertisers disclose when AI actors are employed instead of real individuals in commercials. This legislation responds to concerns over the impact of deepfakes and AI on job security and consumer trust. The second law requires permission from the estates of deceased individuals before their likeness can be used commercially. As the industry grapples with the implications of AI, these laws aim to maintain artistic integrity and protect the rights of both living and deceased creators.

What are the new laws that regulate AI-generated actors in New York?

The new laws require advertisers to disclose the use of AI actors in commercials and mandate consent from heirs before using the likeness of deceased individuals for commercial purposes.

The debate over AI in entertainment is gaining momentum, particularly with the rise of generative AI technologies. Recent controversial advertisements, such as those from Coca-Cola and McDonald's, have highlighted the growing tensions between innovators and creators. While some companies, like Coca-Cola, defend their AI-generated content as groundbreaking, others express concern for job security in the creative industries. As Hollywood adapts to these advancements, organizations like SAG-AFTRA are actively working to ensure protection and fair representation for artists amidst the rapid evolution of technology.