Paramount Plus Prices Skyrocket in August

Paramount+ is set to increase its subscription prices starting August 20. The ad-supported Essential plan will jump from $5.99 to $7.99 per month, while the Paramount+ With Showtime plan will rise from $11.99 to $12.99 per month. The legacy Paramount+ Limited Commercial plan will also see a $1 increase, now costing $7.99 each month. Existing Paramount+ With Showtime subscribers won't see the new pricing until their next billing date, around September 20. Notably, annual pricing remains unchanged at $59.99 for Essential and $119.99 for With Showtime plans. This price hike follows a previous increase over a year ago and occurs amidst a broader trend of rising subscription costs from other streaming giants like Peacock and Max.

Paramount+ is increasing its subscription prices to align with broader industry trends and possibly to offset operational costs, content production, and competition within the streaming service market.

For background, Paramount+ offers a variety of content including popular shows like "Spongebob Squarepants," "Star Trek," the "Halo" TV series, and the "Yellowstone" prequel shows "1883" and "1923." The streaming service aims to carve out a niche in the competitive streaming landscape, offering both new and classic titles to attract a diverse audience.