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PUBG Creator's Next Game: Not a Game, Unlike Light No Fire
Feb 23, 2025 11:35 AMBrendan Greene, the creator of PUBG, has shared insights about his ambitious next project, Project Artemis. In contrast to Hello Games' upcoming game, Light No Fire, Greene emphasizes that he is "not making a game" but "building a world." While both projects feature expansive, Earth-scale open worlds, Greene highlights the differences in technology, stating that Artemis will utilize machine-learning capabilities rather than procedural generation. He aims to foster a community-driven experience where players can generate their own adventures, reminiscent of popular platforms like Fortnite and Roblox. However, Greene notes that Project Artemis may take up to a decade to fully develop, leaving the question of player interest in such a world open to future speculation.
What differentiates Project Artemis from Hello Games' Light No Fire?Project Artemis focuses on building a world using machine-learning technology rather than procedural generation like Light No Fire. Greene aims to create a community-driven experience, contrasting with traditional game development.
Brendan Greene's previous work on PUBG revolutionized the battle royale genre, establishing a new frontier for multiplayer gaming. His shift from a competitive environment to a community-centric world-building approach in Project Artemis marks a significant evolution in his design philosophy, potentially influencing future game development trends.
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Samira Khan
Samira Khan is a narrative enthusiast with a keen eye for storytelling in games. Her literary approach to game criticism examines themes, character development, and plot structure, earning her a following among gamers who appreciate the art of narrating.
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Brendan Greene’s shift from crafting intense battle royales to building a machine-learning-driven world with Project Artemis feels like a bold leap into uncharted territory. If he pulls it off, it could blur the lines between gaming and living in a dynamic, player-shaped universe—though a decade-long wait might test even the most patient fans.
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It’s fascinating to see Brendan Greene pivot from the high-stakes chaos of PUBG to the ambitious, player-driven vision of Project Artemis. While the decade-long timeline feels daunting, the idea of a machine-learning-powered world that evolves with its community could redefine how we think about interactive experiences.