SAG-AFTRA Secures AI Voice Protections with Ethovox Deal

The Screen Actors Guild - American Federation of Television and Radio Artists (SAG-AFTRA) has finalized a significant agreement with voice AI company Ethovox, ensuring protections for its members who wish to create digital replicas of their voices. The deal aligns with SAG-AFTRA's strict AI guidelines, emphasizing critical aspects such as performer consent, notification, and fair remuneration for AI voice usage. This follows a previously similar contract with Replica Studios, where the union aimed not to prohibit AI replicas but to provide safeguards for those who prefer not to engage with AI technologies. The union seeks to protect all actors' rights while allowing interested members to gain financial benefits from AI involvement. The agreement with Ethovox, founded by voice actors, promises session fees and revenue sharing for the enduring use of the foundational model. As the SAG-AFTRA video game sector continues striking for AI protections, negotiations have resumed, yet the strike persists as further meeting dates are scheduled.

SAG-AFTRA members are protected by ensuring informed consent, notification, and fair compensation for the use of their voices in AI technologies. The recent agreement with Ethovox and similar deals aim to safeguard those actors who do not wish to participate in AI, while allowing those who do to benefit financially.

SAG-AFTRA's efforts come amid ongoing strikes related to AI protections in the gaming industry, highlighting a broader concern among voice actors regarding the implications of AI in their profession. This movement underscores the guild's commitment to preserving the integrity and sustainability of voice acting careers in a rapidly evolving technological landscape.