Sony has officially raised the prices of all PS5 models in the U.S. by $50, effective August 21, 2025. The new prices set the PlayStation 5 at $549.99, the PS5 Digital Edition at $499.99, and the PS5 Pro at $749.99. This decision comes as part of Sony's response to a challenging economic landscape. It follows earlier price increases in other regions, including the UK, Australia, and New Zealand, where similar hikes were implemented earlier this year. Notably, prices for PS5 accessories remain unchanged.

Why is Sony increasing the price of the PS5 models?

Sony has cited the need to navigate a challenging economic environment as the primary reason behind the price increase of the PS5 consoles in the U.S. market.

The PlayStation 5 has been a significant success since its launch, offering advanced gaming capabilities and exclusive titles that have captivated players worldwide. Its competitive performance has made it a key player in the ongoing console wars, and the new pricing strategy aims to adapt to fluctuating market conditions while maintaining its high demand.