A recent trend in Mexican fast food advertising has surfaced where a Mexican restaurant has cleverly utilized characters from the popular fighting game series, King of Fighters, to entice customers. An advertisement featuring Iori Yagami, one of the iconic characters from the video game, offers an irresistible combo meal of a family-sized pizza, spaghetti, and a bottle of Coca-Cola. This unique marketing strategy not only reflects the deep-rooted love for King of Fighters in Mexico - a legacy originating from the nation's arcade gaming era - but also shows a creative leverage of game characters in local business promotions. The combo meal, priced at 199 Mexican pesos (approximately $11.57 USD), is seen as a remarkable value deal, especially among gaming fans and customers looking for an affordable family meal option.

Why is King of Fighters so popular in Mexican advertising?

The King of Fighters achieved significant popularity in Mexico during the arcade gaming era, due to the widespread use of Neo Geo cartridge cabinets which hosted the game. The series' popularity has endured over the years and is now a part of local culture, resulting in its characters often being used in various business marketing materials, including food advertisements for attracting customers and celebrating a shared gaming heritage.