Square Enix has announced plans to utilize generative AI for 70% of its quality assurance (QA) work by 2027, in collaboration with the University of Tokyo's Matsuo-Iwasawa Laboratory. This strategy aims to enhance the efficiency of QA operations, providing a competitive edge in game development. The initiative was revealed in a progress report for last year’s Mid-Term Business Plan, signifying the company's aggressive approach to applying AI technologies in the gaming sector.

Square Enix has been exploring AI utilization since the launch of its Mid-Term Business Plan, with reported efforts to automate processes in game development. The partnership involves a research team comprising both university researchers and Square Enix engineers, highlighting the gaming giant’s commitment to technological advancements. Last year, the company expressed interest in blockchain games and the Metaverse, reflecting its broader strategy to innovate in the gaming landscape.

What impact will AI have on game development in the future?

AI is expected to increase efficiency and reduce costs in game development while enhancing overall product quality by allowing developers to focus on more creative aspects of design. The integration of AI in QA processes may lead to faster bug detection and improvement in player experience. As more companies adopt similar technologies, the gaming industry will likely undergo significant transformations in both development and player engagement.

Square Enix has a rich history in the gaming industry, known for franchises such as Final Fantasy and Kingdom Hearts. Their recent ventures include exploring blockchain technology with games like Symbogenesis and investing in AI capabilities to streamline development processes. This move is part of a larger shift within the industry, as developers look for innovative ways to meet rising player expectations and maintain competitive advantages.