Stellar Blade Trademark War: Shift Up and Sony Face Lawsuit

Stellar Blade, a highly anticipated action RPG from Shift Up and Sony, is currently facing legal challenges due to a trademark dispute over its name. The Louisiana-based film production company Stellarblade claims that the use of the name "Stellar Blade" infringes on its trademark, which has been active since 2006. The film company's owner, Griffith Chambers Mehaffey, argues that the prominent online presence of Shift Up and Sony has overshadowed his long-established business, effectively harming it. The lawsuit seeks to prevent the use of the name and demands the destruction of any materials that include "Stellar Blade." This conflict highlights the ongoing issues of brand identity and trademark rights in the gaming industry, especially as the game was initially introduced under the working title Project Eve.

Stellar Blade is being sued by a Louisiana-based film production company also named Stellarblade, which claims that the use of the name infringes on its trademark and has damaged its business operations.

Stellar Blade is an action RPG that has garnered attention for its visually striking gameplay and engaging combat, drawing comparisons to games like Nioh and Devil May Cry. Originally revealed under the title Project Eve in 2019, the game showcases an intricate world and character-driven storytelling, making it a highly anticipated title for RPG enthusiasts. Its release has raised questions not only about gameplay mechanics but also about the legal ramifications tied to its branding, which are becoming increasingly prominent in the gaming community.