Valve has updated its AI disclosure policy, clarifying that while developers can use AI-powered tools for efficiency, they must disclose the use of generative AI in their games. This update indicates that studios need to inform players if genAI has contributed to any game content ship, like artwork or narrative design. Developers will now answer a straightforward Yes or No question regarding the usage of generative AI in their products, including marketing materials. This move aims to protect players' right to know what technology influences their gaming experience, distinguishing between tools used for efficiency and genuine content creation.

What are the key changes in Valve's AI disclosure policy?

The key changes include the requirement for developers to disclose if they use generative AI to create any content in their games, while tools used solely for efficiency do not need to be mentioned.

Valve, known for its Steam platform, has been a significant player in the gaming industry. Its policies directly impact how games are developed and marketed. The decision comes in light of increasing discussions around AI technology's role in creativity and content production, especially as the gaming community becomes more conscious about the origins of the content they consume.