In an emerging world of voice AI technology, voice actors face challenges protecting their work, as artificial intelligence increasingly replicates and uses their voices without consent. Notably, voice actor Cissy Jones, known for roles in titles such as 'Life Is Strange' and 'Baldur’s Gate 3', has witnessed unauthorized use of her work and is taking action. In partnership with other voice talents and the National Association of Voice Actors, she's creating frameworks for ethical engagement with AI.

Morpheme.ai, co-founded by Jones, is positioning itself at the forefront of ethical AI use in voice acting. The company aims to create 'digital doubles' of actors with explicit consent, adhering to principles they call the three Cs: compensation, consent, and clarity. This process includes scheduling exclusive recording sessions to generate unique data, thus circumventing potential legal issues. Additionally, voice actors can choose their project participation and receive payment when their AI-generated voices are used.

While the full launch of Morpheme.ai is on the horizon, the company is already shaping a new standard for AI voice use, targeting a launch library of 50 voice actors. In parallel, the team seeks to establish a union-approved contract with SAG-AFTRA, underlining the importance of consent and compensation in AI applications.

This movement comes at a crucial time when legislation lags behind technological advancements, prompting industry professionals to advocate for ethical practices. Morpheme.ai, by embracing these pivotal considerations in voice AI technology, could set a new precedent for actors' rights amid the AI revolution in the gaming and entertainment industries.