will smith helps ibai smash twitch record with 3.85m viewers

Ibai Llanos, the Spanish streamer, shattered Twitch viewership records by attracting 3.85 million concurrent viewers during his La Velada 4 event at Madrid's Santiago Bernabeu Stadium. This event featured six boxing matches with content creators and musical performances from celebrities like Will Smith, Bizarrap, and Young Miko. Ibai praised the event's high energy and historical significance. The milestone offers a rare positive spotlight for Twitch, which has been dealing with controversies, layoffs, and competition. CEO Dan Clancy mentioned that Amazon's support keeps Twitch afloat despite its unprofitability, while Twitch focuses on sustainable business practices over high-cost streamer retention.

La Velada 4 was unique due to its combination of boxing matches featuring popular content creators and live musical performances by celebrities, including a standout performance from Will Smith. It was also held in the iconic Santiago Bernabeu Stadium, adding to the event's grandeur and appeal.

La Velada, spearheaded by Ibai Llanos, has grown into a major annual event in the streaming world. Known for blending sports, music, and entertainment, previous editions have similarly combined these elements but continued to up the ante each year. This year's inclusion of high-profile performers and a prestigious venue like the Santiago Bernabeu showcased the event's expansion and increased popularity, contributing to its record-breaking success.