Bic Camera introduces Pokémon quiz to fight scalpers

Bic Camera, a major Japanese electronics retailer, has taken a unique approach to discourage scalpers trying to profit from the popularity of the Pokémon Trading Card Game (TCG). One Bic Camera location in Tokyo has introduced a Pokémon quiz that shoppers must pass before they can buy the new Ninja Spinner expansion. The move comes as demand for Pokémon cards remains high, especially for the newly released set known for its rare pulls.

About the Ninja Spinner expansion

The Ninja Spinner set, released in March 2026, is a Japan-exclusive, ninja-themed expansion that includes Mega Evolution Pokémon. The set features several highly sought-after Special Art Rares, with many cards centered on Greninja. The high number of secret rares in the set makes it especially appealing to collectors, which in turn motivates scalpers to buy up the product.

The quiz and purchase conditions

The quiz consists of 15 questions about the Pokémon franchise and is open to all customers visiting the store. The questions range in difficulty, from simple prompts like "What is the name of the Pokémon on the box?" to more complex questions about the series’ lore. Customers are required to keep their phones and other devices out of use to prevent them from looking up answers.

In addition, extra rules have been put in place to limit sales to scalpers. Customers may buy no more than one box per purchase and must have a Bic Camera loyalty account. After purchase, the boxes are sold without plastic wrap and opened, adding another layer of protection against resale in sealed condition.

Reactions and impact

Reactions to the measures have been largely positive. Many customers say the quiz makes the wait more fun and exciting. One successful participant said staff offered congratulations after they passed, which added to the overall experience.

The rollout has also sparked discussion on social media, with some calling for similar measures at other stores across Japan. Bic Camera’s decision to manage the scarcity of Pokémon TCG products is not surprising, given recent issues with scalpers and crime around Pokémon cards. This year, several break-ins and fraud cases were reported, with organized groups becoming increasingly aggressive in their attempts to obtain these valuable cards.

Meanwhile, other Bic Camera locations have also introduced variations on sales conditions, such as purchase limits and ID requirements, to ensure only local residents have buying opportunities. As a result, the fight against scalping is being taken increasingly seriously within the Pokémon community.