CD Projekt Red's recovery strategy after Cyberpunk 2077: winning back trust

Briefly summarized

• CD Projekt Red is still working to repair its reputation after the turbulent launch of Cyberpunk 2077 on April 16, 2020.
• Co-CEO Michał Nowakowski says the studio has likely lost some players' trust for good, despite selling more than 35 million copies.
• So far, CD Projekt Red has invested around $126 million into improving Cyberpunk 2077, with hopes that future titles like The Witcher 4 can help restore confidence.

GAME-scanner analysis

Michał Nowakowski's comments are a clear sign of the lasting impact of Cyberpunk 2077's launch, which many still see as one of the biggest missteps in the game industry. Despite the impressive sales figures, CD Projekt Red's reputation remains under pressure. The studio has committed significant resources to improving the game, which is crucial for its future. The development of The Witcher 4 is seen as a chance to win back lost trust, but the question remains whether these efforts will be enough to change the negative perception.

What does this mean for players?

For gamers, this means CD Projekt Red is aware of its mistakes and is working to make things right. Ongoing improvements to Cyberpunk 2077 and the upcoming release of The Witcher 4 are steps in the right direction, but doubts still remain. Players will have to decide whether they want to give the studio another chance, or whether the memory of that disappointment will keep them from future purchases.