Ghost of Yotei boosts tourism and the local economy in Japan

Briefly

• Ghost of Yotei, released on October 2, 2025, is having a strong impact on the local economy around Mount Yotei.
• Seven cities near Mount Yotei are working together to sell merchandise inspired by the game.
• Niseko is considering offering tours for fans who want to visit the locations featured in the game.

The release of Ghost of Yotei has not only excited gamers, but also delivered an unexpected economic boost to the region around Mount Yotei in Japan. The game’s popularity, backed by an OpenCritic score of 87/100, has driven a rise in tourism, with local communities preparing to benefit from the influx of visitors. It’s a notable development, especially given recent trends in the gaming industry, where successful titles can also have a direct impact on the real world.

GAME-scanner analysis

The collaboration between the seven cities and an IP partnership company shows how the gaming industry is becoming increasingly intertwined with local economies. Selling merchandise made from local Hokkaido wood not only offers tourists a unique experience, but also supports local industry. Initiatives like this could become a model for other regions looking to benefit from the popularity of video games. Plans for tours in Niseko are still in development, but they could be a great way to combine the region’s beauty with the stories and locations from the game.

What does this mean for players?

For players, this offers not only the chance to explore the world of Ghost of Yotei in real life, but also to contribute to the local economy. The idea of buying locally produced merchandise adds an extra layer of meaning to the experience. Visiting the game’s locations could also create a deeper connection to the story and characters.