Grand Theft Auto 6 3 Oct 2026, 15:15

GTA 6 price according to IGN: Standard Edition $79.99 and Ultimate Edition $99.99

GTA 6 price according to IGN: Standard Edition $79.99 and Ultimate Edition $99.99

IGN mentions GTA 6 prices in a piece on rising AAA game costs, including a Standard Edition at $79.99 and an Ultimate Edition at $99.99.

  • The same piece also mentions a GTA 6 Ultimate Edition priced at $99.99.
  • Based on the sources provided, it has not been confirmed that Rockstar Games or Take-Two have already locked these in as final official retail prices.

What happened

IGN published an article about Warhorse Studios co-founder Martin Klíma and his comments on the rising cost of big games. According to IGN, Klíma argues that AAA productions are getting more expensive while audience growth is slowing, making higher launch prices more defensible.

In that same article, IGN cites specific prices for Grand Theft Auto 6. The Standard Edition is said to cost $79.99 in the United States and £69.99 in the United Kingdom. An Ultimate Edition is also mentioned, with a price tag of $99.99. The sources provided do not make it clear whether these are official prices, or whether IGN pulled the figures from a listing or another source.

The pricing debate around GTA 6 has been going on for some time. In the context provided, Take-Two’s move with NBA 2K21 in 2020 is referenced, when next-gen games went from $60 to $70. It is also noted that Take-Two CEO Strauss Zelnick previously brushed off the pricing debate and suggested a range of roughly $70 to $80.

Timeline

  • 2020: According to the context provided, Take-Two raises the suggested price of next-gen games with NBA 2K21 from $60 to $70.

  • 2026-10-02: IGN publishes an article about Martin Klíma and rising AAA game costs.

  • 2026-10-02: In that article, IGN cites a GTA 6 Standard Edition at $79.99 in the US and £69.99 in the UK.

  • 2026-10-02: IGN also mentions a GTA 6 Ultimate Edition priced at $99.99.

  • 2026-10-02: In the context provided, GTA 6 is used as an example in the broader discussion about higher prices for major releases.

Background

The discussion centers on AAA game pricing and the cost of large-scale productions. Klíma ties his comments to rising development costs, a market where audience growth has reportedly flattened, and a retail landscape where physical stores are less important as a revenue source.

The GTA 6 prices mentioned in the sources come from IGN’s reporting. The information provided does not confirm that Rockstar Games or Take-Two have already set these prices as final, nor does it explain what the Ultimate Edition includes. It remains unclear whether these are official retail prices or figures taken from a source or listing.

The wider context shows that GTA 6 pricing has already been the subject of reporting and commentary. That leaves the key question in the provided sources unanswered: whether the cited $79.99 and $99.99 are official prices or preliminary or secondary figures.

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Sources

  • IGN: article about Martin Klíma and GTA 6 prices
  • PC Gamer: interview referenced by IGN