Hasbro and Nintendo: new The Legend of Zelda merchandise and live-action film
Intelligence Summary
- Discover the details of Hasbro and Nintendo’s The Legend of Zelda partnership, including new action figures and the live-action film.
Briefly summarized
- Hasbro has announced a multi-year licensing agreement with Nintendo for The Legend of Zelda products.
- The first three six-inch figures will be revealed at San Diego Comic Con in 2026.
- The collaboration officially kicks off in 2027, alongside the release of a live-action film.
GAME-scanner analysis
The collaboration between Hasbro and Nintendo is an exciting opportunity for both collectors and fans of The Legend of Zelda. Choosing San Diego Comic Con, one of the biggest pop culture events, to unveil the first figures underlines Hasbro’s intention to reach a broad audience. The figures will likely be inspired by the upcoming live-action film, which is being produced in partnership with Sony Pictures. This could not only boost merchandise sales, but also deepen fan engagement with the franchise. The combination of toys and film may attract a new generation of fans, which is crucial for the future of the series.
What does this mean for players?
For players and fans of The Legend of Zelda, this partnership means new merchandise is on the way that will let them show their love for the franchise. The figures can serve as collectibles, but also as a way to connect with the series’ iconic stories and characters. In addition, the live-action film, scheduled for release on April 30, 2027, could spark a new wave of interest in the franchise, further increasing demand for related products.
Timeline
2026-07-16: Announcement of the partnership between Hasbro and Nintendo.
2026: Reveal of the first three six-inch figures at San Diego Comic Con.
2027-04-30: Release of the live-action film and start of the licensing agreement.