Hasbro's The Legend of Zelda action figures: what does this mean for fans?

In short

• Hasbro has unveiled action figures of Ganondorf, Princess Zelda and Link, part of the Heroes of Hyrule collection.
• Ganondorf stands 7.5 inches tall, while Zelda and Link are each 6 inches tall.
• The figures are designed with more than 20 points of articulation, boosting both playability and collector appeal.

GAME-scanner analysis

The launch of these action figures by Hasbro is not just an expansion of its product line, but also a strategic move that further strengthens its partnership with Nintendo. By focusing on popular characters from recent titles such as Tears of the Kingdom, Hasbro is tapping into the current hype around the franchise. The choice to release premium products with strong collector value may also point to a shift in the market, where collectors are increasingly willing to invest in high-quality merchandise. The figures’ articulation points make them appealing not only to collectors, but also to fans who want to recreate the characters’ dynamic poses.

What does this mean for players?

For fans of The Legend of Zelda, this collaboration offers a chance to experience their favorite characters in a new, detailed form. The figures are not only a must-have for collectors, but also for players who want to relive the adventures of Zelda and Link. With a remake of Ocarina of Time reportedly on the horizon, interest in these figures is likely to grow even further, especially among nostalgic fans with a strong connection to the original game. It could also appeal to a new generation of fans who only discovered the franchise recently.

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