HBO Max Shorts: innovative vertical videos for faster discovery

In short

HBO Max will introduce a new feature called HBO Max Shorts on 28 July 2026, allowing users to watch iconic clips from the HBO library. These short, vertical videos are designed to speed up content discovery and are inspired by popular platforms like TikTok.

The clips are powered by an AI tool that uses machine learning algorithms, making clip selection personalized based on viewing behavior. This could improve the user experience and increase the chances of viewers discovering new content that appeals to them.

GAME-scanner analysis

HBO Max Shorts positions HBO Max as a serious competitor in the streaming market, where platforms like Netflix and Disney+ already offer similar features. By integrating AI technology, HBO Max can stand out with a more personalized viewing experience. This could lead to higher user engagement and longer watch time on the platform. The future addition of sports content could also be a strategic move to attract a broader audience.

What does this mean for players?

For viewers, the launch of HBO Max Shorts means easier access to a wide range of content. The ability to watch clips and immediately add full episodes or films to their watchlist could significantly change how users interact with HBO Max. It may also increase the number of viewers who might otherwise not take the time to watch an entire series or movie.