Hell is Us on Xbox Game Pass: what does this mean for Nacon and players?

In brief

• Hell is Us has been available on Xbox Game Pass since July 23, 2026.
• The game features a semi-open world without traditional navigation aids.
• Nacon, the publisher of Hell is Us, filed for insolvency proceedings in 2026.

GAME-scanner analysis

The addition of Hell is Us to Xbox Game Pass on July 23, 2026 is a strategic move that increases the game’s accessibility. This could boost player engagement, especially since the game does not offer conventional navigation and instead challenges players to explore the world on their own. That fits neatly with the growing popularity of soulslike games. Developed by Rogue Factor, the game is designed to be more approachable than traditional action-adventure titles, which could help it reach a broader audience.

However, Nacon’s financial troubles, after the publisher filed for insolvency proceedings in early 2026, could affect the future of the company and its titles. Despite these challenges, Nacon remains operational, giving it room to restructure its strategy for future releases. That could bring both opportunities and risks for the development of new content and updates for Hell is Us.

What does this mean for players?

For players, Hell is Us being available on Xbox Game Pass means they can try the game at no extra cost. That could help grow the community and generate more feedback, which may in turn help the developers improve the game further. Still, uncertainty around Nacon’s financial situation could affect support and future content for the game, which may concern some players.