McDonald's and Pokémon: 30 years of collaboration with special burgers

In brief

McDonald's has launched three new Pokémon-themed burgers in Japan to mark the franchise's 30th anniversary. These burgers are inspired by the iconic original Pokémon starters: Bulbasaur, Charmander, and Squirtle. The burgers' unique makeup, such as the Squirtle burger with a roasted sesame tartar shrimp patty, offers a culinary experience rarely seen in fast food. The burgers are available for a limited time, adding to their appeal for fans.

GAME-scanner analysis

The collaboration between McDonald's and Pokémon highlights the effectiveness of brand alliances in the entertainment and food industries. By tapping into the nostalgia of older fans, McDonald's can expand its customer base and boost engagement with the Pokémon franchise. Choosing the original starters is strategic, as these Pokémon have a strong emotional connection with fans. The limited availability of the burgers creates a sense of urgency, which can drive sales. Innovations like this could significantly increase McDonald's revenue in Japan, especially among Pokémon fans.

What does this mean for players?

For Pokémon fans, this collaboration offers a unique chance to combine their love for the franchise with a new culinary experience. The themed presentation and unusual burger flavors could lead to greater engagement with the Pokémon world. It may also boost merchandise sales, as fans might become more interested in Pokémon products after trying these special burgers. The launch of these burgers on July 21, 2026 marks an important milestone in the ongoing collaboration between McDonald's and Pokémon.