Nintendo Switch 2: increased prices and sales updates

Nintendo has recently announced that Switch 2 prices will rise, a decision made in light of the console’s sales performance. The console, which launched in June 2025, has already sold nearly 20 million units in its first nine months. With 48.71 million games sold, the launch appears to have been a major success. However, concerns about the Switch 2’s future have led to a pricing adjustment.

Sales results

According to the latest financial results, 19.86 million Nintendo Switch 2 consoles had been sold by March 31, 2026. That figure is accompanied by 48.71 million games sold. The sales numbers are notable, especially when you consider that the original Nintendo Switch has now sold 155.92 million units, with more than 1.5 billion games sold.

The best-selling Switch 2 titles so far include Mario Kart World, which alone has sold 14.7 million copies. In addition, Donkey Kong Bananza and Pokémon Legends: Z-A have also performed well, with 4.52 million and 3.94 million copies sold respectively, while Pokémon Pokopia sold 2.41 million copies in just 26 days.

Price increase announced

In a surprising move, Nintendo has announced that the Switch 2 price will rise to $450, an increase of 12.5 percent. The price hike will take effect on September 1, 2026. In Japan, the Switch 2 price will increase from ¥49,980 to ¥59,980, while prices in Canada and Europe will rise from $630 to $680 and from €470 to €500 respectively.

Nintendo said the price increases are the result of several market conditions, including tariff changes and hardware shortages. The company has also revised its sales outlook, lowering its forecast from 19.86 million to 16.5 million units for the coming period.

Market reaction

Despite the Switch 2’s strong sales figures, shareholders are concerned about pricing at a time when costs are rising. Nintendo’s stock has been affected by this dynamic, making the decision to raise prices even more urgent. It marks a notable step, especially since it has been less than a year since the Switch 2 launched.

The price increases and revised profit forecasts show that Nintendo is being forced to respond to changing market conditions. As the Switch 2 settles into the market, it remains important for Nintendo to develop forward-looking strategies that balance profitability and customer satisfaction.