Nvidia RTX 5090 costs about $7,500 at Best Buy and $6,899 at Amazon
In brief
- Best Buy reportedly listed Nvidia’s RTX 5090 around $7,495, while Amazon showed a Gigabyte AORUS RTX 5090 for $6,899 but it was out of stock.
- Amazon listed a Gigabyte AORUS RTX 5090 for $6,899, but the listing was out of stock.
- The RTX 5090 launched in January 2025 with a suggested retail price of $1,999.
What happened
The Nvidia GeForce RTX 5090 is back in the spotlight thanks to eye-watering retail prices. According to the source, Best Buy had RTX 5090 variants including the ROG Astral and TUF Gaming models listed at $7,494.99. In a tweet from @LLMJunky, that price is also cited as an example of how far the market has climbed in 2026, with the card described as selling for roughly $7,500 at Best Buy.
Amazon is mentioned as well. There, a Gigabyte AORUS RTX 5090 was reportedly listed for $6,899, but the listing was out of stock at the time of reporting. The provided source ties that price to a specific board partner model rather than a generic RTX 5090 listing, which makes the gap between the base card and pricier custom versions especially relevant, given how far above the original MSRP these figures sit.
The price differences stand out even more because the RTX 5090 launched in January 2025 with a suggested retail price of $1,999. The source also notes that demand for graphics cards was previously driven by crypto mining and later by genAI. In the tweet, that same pattern is summarized as prices being pushed higher and higher first by crypto mining and then by genAI.
The source also references the Gigabyte AORUS RTX 5090 launch price of $4,888, which was already well above the stated MSRP. That creates a clear pricing ladder: $1,999 as the suggested retail price, $4,888 for an AORUS model at launch, $6,899 on Amazon, and around $7,495 at Best Buy. The source does not confirm stock status for the Best Buy listings themselves, but it does say the Amazon listing was unavailable at the time.
Timeline
January 2025: Nvidia GeForce RTX 5090 launches with a suggested retail price of $1,999.
January 2025: Gigabyte AORUS RTX 5090 appears with a reported launch price of $4,888.
2026: Best Buy RTX 5090 listings appear around $7,494.99, including ROG Astral and TUF Gaming variants.
2026: Amazon lists a Gigabyte AORUS RTX 5090 for $6,899, but the card is out of stock.
2026: @LLMJunky’s tweet points to an RTX 5090 price of about $7,500 at Best Buy and links it to the broader rise driven by crypto mining and genAI.
2026-09-15: publication of the provided source about the high RTX 5090 prices.
Background
The RTX 5090 is Nvidia’s current top-end consumer GPU, and the in-store pricing cited by the source is far above the card’s $1,999 suggested retail price. The higher figures apply to specific board partner versions such as ROG Astral, TUF Gaming, and Gigabyte AORUS. That matters because these models often include better cooling, higher clocks, or more premium finishes, but here they mainly stand out for their price tags. The provided information does not mention any official MSRP revision, so $1,999 remains the reference point for the original launch.
The source also says GPU demand was previously boosted by crypto mining and later by genAI. In @LLMJunky’s tweet, that connection is made explicit, with the claim that prices have become absurdly high in 2026. The supplied context mainly supports genAI-driven demand as the current factor, while the crypto mining reference serves as historical background for earlier GPU market pressure.
The source further mentions that Nvidia’s next desktop generation is internally codenamed Rubin, but no concrete release date has been given for consumer desktops. That leaves the RTX 5090 as the benchmark in the high-end segment for now. The provided context also mentions Memory Express as part of the broader market, but without concrete pricing or stock details in the material supplied here.
The combination of Best Buy prices around $7,495 and an Amazon listing at $6,899 shows that the RTX 5090 is not only scarce in 2026, but also subject to wildly different retail pricing. Because retail listings can change quickly, the quoted prices are a snapshot from the source rather than a fixed market value. The source also does not provide a broad overview of other retailers or regions, so it is unclear how representative these figures are for the wider market.
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Sources
Sources
Tweet van @LLMJunkyTweet van @LLMJunkyAfter years of prices being driven ever higher, first by crypto mining and now by genAI, graphics cards have become farcically expensive in 2026. There’s no better example of this than the current price tag on an RTX 5090, which is now selling for an astonishing $7,500 at Best Buy .