Nvidia's DLSS 5 trailer removed due to copyright claim

Nvidia is facing a major controversy surrounding the DLSS 5 trailer, which has been blocked on YouTube due to an alleged copyright claim. The trailer, which premiered in March 2026, has received significant criticism, particularly for the AI-driven upscaling that many users have labeled as "AI slop." This controversy arises amid Nvidia's growing popularity, as the company currently holds over 90% of the PC GPU market. This has also increased the company's value, making it one of the most valuable companies in the world.

Controversy surrounding the DLSS 5 trailer

After its launch, the DLSS 5 trailer attracted the attention of gamers, but not in the way Nvidia had hoped. The discussion primarily focused on the visual quality of the old versus new technology and whether the new upgrades would truly deliver on the promise of better graphics. At the same time, critics had the opportunity to voice their concerns about the ownership rights of artworks generated by AI, contributing to the negativity surrounding the technology.

Copyright issues and consequences

The blocking of the DLSS 5 trailer on YouTube occurred following a copyright claim by La7, an Italian media group. This has led to speculation that the company used parts of the trailer in a news item and has now filed claims against multiple videos containing these images. The placement of a copyright claim has led to inequality in how copyright rules are applied, with some content creators criticizing YouTube's easily abusable copyright claim system.

Possible impact on Nvidia

These recent developments place Nvidia in a difficult position, especially given the broader discussion about AI and copyright. While Nvidia CEO Jensen Huang emphasizes that DLSS 5 is fundamentally different from generative AI because it only upscales existing works and does not create new content, public perception remains challenging to manage. Critics are harsh in their assessment of how Nvidia's technology affects the gaming industry, and this recent discomfort has negatively impacted the company's image.

The outcome of this situation remains uncertain, but it is clear that Nvidia faces a complex set of challenges as it seeks to position itself as a leading player in the development of AI graphics.