Peacock subscription costs rise: impact on viewers and future prices

In brief

• Peacock is raising subscription prices for new and returning subscribers starting August 18, 2026.
• Current subscribers will see their rates increase on September 17, 2026.
• This is the fourth price hike in four years.

GAME-scanner analysis

Peacock, Comcast’s streaming service, has announced that its subscription prices will rise again. This marks the fourth increase in four years, raising questions about the sustainability of the current pricing model. Peacock Premium will go from $10.99 to $12.99 per month, while Peacock Premium Plus will increase from $16.99 to $19.99. The Select tier will also see a bump, from $7.99 to $8.99. This appears to be a response to growing competition in the streaming market, especially with Peacock Premium set to be integrated into YouTube Premium in 2027.

What does this mean for viewers?

For viewers, this price increase means paying more for access to content. That could affect whether people choose to subscribe, especially if the value of the available content does not match the higher cost. However, the YouTube Premium integration could be an appealing perk for existing YouTube subscribers, potentially softening the impact of the price hikes.