The Pokemon Company takes action against TCG scalpers

The Pokemon Company is considering drastic measures to combat scalpers of the Pokemon Trading Card Game (TCG). This comes amid ongoing product availability issues and growing demand for Pokemon cards.

History of the Pokemon TCG

The Pokemon TCG has been part of the Pokemon franchise for more than thirty years. Since the original Pokemon TCG Base Set, released in 1996, the game has built a large and dedicated fanbase. The cards are popular not only with collectors, but also with players who take part in competitive events around the world.

However, over the years, the scalper problem has worsened. These resellers buy up large quantities of cards and then sell them at much higher prices, making it difficult for real fans and collectors to get the products they want.

Possible ID checks on the Pokemon Center website

In a recent proposal, the Pokemon Company discussed requiring government-issued identification for certain purchases on the Pokemon Center website. This could potentially take effect as early as August 2026, depending on public response. The proposed verification would work through Japan's My Number card, which can use smartphone scanning terminals to confirm accounts, making it harder for scalpers to use multiple accounts or bots.

Measures from card shops

Local card shops have also taken their own steps against scalpers. Many retailers have adjusted their sales strategies and are enforcing strict rules to make sure their products reach genuine fans. This can range from purchase limits to special events that are only open to registered customers.

This is crucial, as frustrated collectors may switch to other card games such as Lorcana or Magic: The Gathering, or in the worst case, lose interest in the Pokemon franchise altogether.

Market impact and the future of the TCG

The ongoing shortage of Pokemon cards is driving higher prices on platforms like eBay, putting even more pressure on availability for everyday customers. This is not only a problem for collectors, but could also have negative consequences for the relationship between the Pokemon Company and its retail partners. Incidents of violence around buying Pokemon cards have been reported, and this could make major stores like Walmart and Target hesitate to continue purchasing TCG products.

The Pokemon Company must consider not only the needs of fans, but also the stability and reputation of its partners. It seems clear that there is an urgent need to address the scalper problem to secure the future of the TCG.