Pokemon Goldfish: special edition for Pokemon's 30th anniversary

In 2026, the Pokemon franchise celebrates its 30th anniversary, and to mark the occasion, special Pokemon-themed Goldfish snacks are being released. These limited-edition Goldfish packs are inspired by the original starters from the Pokemon series: Charmander, Squirtle, Bulbasaur, and Pikachu. The snacks are not only shaped like these Pokemon, but also colored to resemble the characters. For fans who have encountered Goldfish before, the flavor remains the same: cheddar Goldfish.

Details about the Pokemon Goldfish

The new Pokemon Goldfish packs will be available in stores across the U.S. in May 2026. The Pikachu pack will be sold exclusively at Walmart and Target. Consumers can buy each pack for a suggested retail price of $3.70. The Goldfish are not just a tasty snack; they also add a collectible element, much like in the games, where players are encouraged to collect their favorite Pokemon.

Sweepstakes for fans

To celebrate the 30th anniversary even further, Goldfish has organized a sweepstakes giving fans a chance to win an all-expenses-paid trip to the Pokemon Fossil Museum at The Field Museum in Chicago. In addition to the grand prize, there are 'hundreds' of instant prizes up for grabs. More details about the sweepstakes will be available on their website in May.

Looking back at previous collaborations

This is not the first time Goldfish has teamed up with a popular franchise. The company has previously collaborated with major names such as Harry Potter, Toy Story, and Star Wars. This new partnership with Pokemon is aimed at appealing to both younger and older fans of the franchise, especially as the brand reaches such a major milestone.