Pokémon TCG 30th anniversary: scalping and production issues

In brief

• A new Pokémon TCG set celebrating the 30th anniversary is launching with 30 different Pikachu variants.
• Scalping is a major problem, with only limited measures from retailers to combat it.
• The Pokémon Company does not appear to be planning to increase production, despite high demand.

GAME-scanner analysis

The launch of the new Pokémon TCG set, celebrating the 30th anniversary, is a major event for collectors and players. With 30 unique Pikachu variants, the set is designed to tap into nostalgia while also attracting new players. However, the current market situation is being overshadowed by scalping, with cards being resold for exorbitant prices. This has left fans frustrated as they struggle to get their hands on the cards at the suggested retail price. The Pokémon Company’s limited response to the situation raises questions about its strategy and commitment to the community.

What does this mean for players?

For players and collectors, this means access to the new cards may become more difficult, especially if production is not increased. Measures taken by some stores, such as limiting purchases per customer, are a step in the right direction, but they can also frustrate genuine fans who want to expand their collections. It is crucial that The Pokémon Company finds a solution to the scalping problem to protect the integrity of the market.

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