Robert Bowling's //18.bravo: first FPS without live service
Intelligence Summary
- Robert Bowling, former creative strategist at Infinity Ward, launches //18.bravo with a focus on single-player and PvP multiplayer without live service.
In short
- Robert Bowling, known for the Modern Warfare trilogy, is launching a new studio called //18.bravo.
- The studio is focused on developing a first-person shooter with a single-player narrative and PvP multiplayer, without using a live service model.
- Bowling criticizes the overcommercialization of games and the negative impact of live service models on development teams.
GAME-scanner analysis
Robert Bowling, who previously played a key role in the development of the Modern Warfare series, has founded his new studio //18.bravo with a clear mission: pushing back against destructive trends in the games industry. He has said the current focus on live service models is harmful to both players and developers. This is a notable shift at a time when many studios are focused on ongoing monetization and updates. Bowling's vision of "forever play" and the emphasis on a strong single-player experience could offer a refreshing change for gamers who long for more traditional game experiences.
What does this mean for players?
Players can look forward to a game that offers not only an immersive single-player experience, but also PvP multiplayer without the pressure of constant updates and microtransactions. This could mark a return to a more authentic and less commercial approach to gaming, appealing to a broad audience that is tired of current trends.
Timeline
2026-07-01: Official launch of the //18.bravo studio and announcement of its first game.