Shuhei Yoshida and Adam Boyes repeat PlayStation disc joke at TGS 2026

• Yoshida posted on X, calling Boyes his “best friend” and tagging @amboyes, @PlayStation_jp and #TGS2026.
• The recreation hit harder because Sony is reportedly set to end production of physical discs for new PlayStation games starting in January 2028.

What happened

Shuhei Yoshida, former PlayStation executive, posted on X on September 18, 2026, saying he had met up with Adam Boyes at Tokyo Game Show 2026. In the post, he called Boyes his “best friend” and tagged @amboyes, @PlayStation_jp and #TGS2026. The tweet was widely picked up as a direct nod to their earlier PlayStation moment.

That reference goes back to the viral “Official PlayStation Used Game Instructional Video” from 2013. In the short clip, Yoshida and Boyes jokingly showed how physical PS4 games could be shared, during a time when used games and Xbox One DRM were hot topics. According to the provided sources, the clip ran for 22 seconds and has since reached 21.3 million YouTube views.

The 2026 post was explicitly placed alongside the original joke in multiple social posts, with comparisons like “2013 vs 2026.” What stood out most was that the new version is about there being no physical disc to pass along. The sources confirm the meeting and the reference, but leave open whether this was an official PlayStation moment or just a spontaneous photo on the show floor.

Background

The new reference carries extra meaning because of Sony’s shift toward digital distribution. The provided PlayStation blog information says production of physical game discs for new PlayStation games will end starting in January 2028. That puts the 2026 joke in contrast with the original 2013 video, where a physical disc was the whole point.

The sources also note the careers of the two men involved: Adam Boyes left Sony in 2016, while Yoshida stepped down as SIE Worldwide President in 2019 and later left Sony’s Independent Developer Initiative in 2025. That makes the TGS reunion feel like a meeting of two former PlayStation executives revisiting one of the most memorable marketing jokes in PlayStation history.

Related GAME-scanner articles

• Shuhei Yoshida and Adam Boyes together at the PlayStation booth during TGS 2026

Sources

• X post by Shuhei Yoshida (@yosp), September 18, 2026
• IGN: “Former PlayStation Execs Recreate Iconic Disc-Sharing Xbox Diss — Without the Physical Games This Time”
• GameSpot: “Sony’s Iconic PS4 Game-Sharing Meme Has Been Recreated To Capture Our Depressing Future”
• PlayStation Blog: “Physical disc production ending in January 2028 for new games releasing on PlayStation consoles”