Sony launches Live TV on PS5 with 100+ free channels

• The service offers access to more than 100 free, ad-supported TV and movie channels.
• Sony Pictures TV chief Keith Le Goy says PS5 users are a hard-to-reach audience for linear TV and advertisers.

What happened

Sony has rolled out Live TV on PS5, a free TV and movie service for PlayStation 5 users. Based on the available source information, the offering includes more than 100 channels that show ads, similar to so-called FAST services such as Tubi, Roku and Pluto. The service is positioned as an expansion of Sony’s presence on PS5, using the console not only as a gaming platform but also as a distribution channel for linear and ad-supported content.

Keith Le Goy, chairman of Sony Pictures TV, explained in the cited reporting why Sony is making this move. He described PS5 players as a “very hard-to-reach audience” and said Sony wants to reach a group that may not watch linear television, or watches very little of it. In the source context, that audience is described as roughly 40 to 50 million highly engaged people, underlining the scale of the target group.

Le Goy also said Sony expects the model to work if the service delivers content users want to watch, gives channel partners an audience, and provides advertisers with valuable viewers. That puts Sony’s focus on three parties at once: the PS5 user, the content partner and the advertiser. In the same context, the service is compared with existing FAST platforms, showing that Sony is entering a market where free, ad-supported streaming is already a familiar distribution model.

The provided source information does not include a full channel list, regional availability or exact ad placement details. However, the YouTube description for the PlayStation video confirms that Sony recently launched Live TV on PS5 and that all PlayStation 5 owners get access to 100+ channels of free, ad-supported TV and movies. The video also points to Keith Le Goy as the executive explaining the reasoning behind the launch.

Background

FAST services are free, ad-supported streaming platforms with linear channels and on-demand content. In the provided source context, Live TV on PS5 is placed in that category, with the key difference that Sony is offering it directly on PS5. That turns the console into a distribution point for TV and movie channels, alongside its existing role as a gaming platform.

The source also cites a reach of more than 100 channels and refers to a PS5 audience of 40 to 50 million highly engaged users. It is not confirmed in the provided information whether those user numbers are an official Sony measurement. What is clear is that Sony sees this group as difficult to reach through traditional linear TV, which explains the strategic choice of a free, ad-supported model.

Live TV on PS5 fits into the broader FAST market, where services like Tubi, Roku and Pluto already offer free content with ads. Sony’s version stands out because it is delivered through PlayStation 5, tying it directly to an existing hardware base of millions of users. The source does not specify which partners provide the channels, what the ad load looks like, or which countries the service is available in.

The PlayStation YouTube video serves as supporting source material for the launch itself. Its description explicitly says Sony recently launched Live TV on PS5, that the service includes 100+ channels, and that Keith Le Goy explained the motivation behind the move. That confirms the core of the story without adding further details about regional rollout, content partner deals or technical requirements.