Stranger Things: Tales From '85 and McDonald's collaboration

Intelligence Summary
- Discover the Stranger Things: Tales From '85 and McDonald's collaboration for a unique Happy Meal experience.
Stranger Things: Tales From '85 and McDonald's collaboration for Happy Meal
The popular Stranger Things series is expanding its lineup with a new collaboration with McDonald's, launching a special Happy Meal. The product stands out not only for the food, but also for the collectible items included and an interactive digital experience.
Details of the collaboration
The Stranger Things: Tales From '85 Happy Meal is backed by a package that includes:
A specially designed Happy Meal box inspired by the series.
One of twelve collectible character toys, which vary depending on the market.
An activity book with Stranger Things themes.
A QR code that unlocks a digital experience and an interactive game.
When the QR code is scanned, customers get the chance to defend Hawkins and McDonald's against threats from the Upside Down, a well-known element from the series.
Launch date and global rollout
The collaboration begins on May 5, 2026 in the United States. After that, the product will roll out in the following weeks to other countries, including Singapore, Norway, Australia, Germany, Portugal, Italy, India, and Korea. This rollout will further expand the Stranger Things fanbase into international markets.
Interactive game experience
The digital experience accessible via the QR code lets players team up with characters from the series, such as Eleven, Mike, Will, Dustin, Lucas, Max, and newcomer Nikki, to battle monsters from the Upside Down. The game's animations are designed to stay true to the style of the original show, giving fans a familiar and immersive experience.
Timeline
2026-04-23: Announcement of the collaboration between Stranger Things: Tales From '85 and McDonald's.
2026-05-05: Launch of the Happy Meal in the United States.
Following that: Global rollout in Singapore, Norway, Australia, Germany, Portugal, Italy, India, and Korea.
With this collaboration between Stranger Things and McDonald's, the brand is not only being promoted further, but fans also get a unique way to experience their favorite characters and stories.



