Super Mario coffins: an unusual funeral option

In a striking development in themed funeral products, Brazilian manufacturer Bignotto has decided to produce Super Mario coffins. These unique coffins, designed with iconic characters from the Super Mario universe, are certainly not something you come across every day.

Special designs

The Super Mario coffins are available in several designs, each inspired by one of the franchise’s beloved characters. The coffins are painted in the signature colors of Mario, Luigi, Yoshi, and Princess Peach. Each design also features their associated logos: the M and L for Mario and Luigi, a mushroom for Toad, an egg for Yoshi, and a crown for Peach. Despite the theme, the coffins are otherwise fairly conventional in shape, with a boxy design and gold finishes.

Popularity on social media

Bignotto has promoted these coffins through its official Instagram page, where it posted promotional videos. While showcasing the coffins, a remix of the iconic Super Mario Bros. music plays in the background. This marketing campaign has gone viral, drawing curiosity from both Mario fans and the wider public.

Bignotto’s cultural influences

This is not the first time Bignotto has drawn inspiration from pop culture for its product lineup. Previously, it also promoted Barbie and Fairly OddParents coffins, showing that the company taps into recognizable cultural icons. These choices may be a way to combine nostalgia and familiarity with a subject that is usually considered less sensitive.

The Super Mario coffins are not only an unusual tribute to the iconic franchise, but they also mark a shift in how video game culture and themes are expressed across all aspects of life, including the funeral industry. With the success of the Super Mario coffins, it will be interesting to see whether other manufacturers follow with similar themes or innovations in this area.