Target's new approach to Pokémon card scalpers: what does this mean for fans?

In brief

• Target is cutting the shrink wrap on new Pokémon card boxes to discourage scalpers.
• According to an employee, this measure is a corporate headquarters guideline.
• Fan reactions are mostly positive, though some mixed feelings remain.

GAME-scanner analysis

Target has recently decided to cut the shrink wrap on Pokémon card boxes before they go on sale. This is a direct response to the ongoing problems with scalpers, who often buy up large quantities of cards to resell them at a profit. An employee said this approach is an official guideline from corporate headquarters, underscoring how serious the situation has become. Reactions on social media have been mostly positive, with many fans supporting the measure as a necessary step to keep the cards accessible to genuine collectors. However, there are also concerns that this approach may not be enough to stop scalpers entirely.

What does this mean for players?

For Pokémon fans and collectors, this measure could have a positive impact. By cutting the shrink wrap, Target hopes scalpers will be less likely to buy large quantities of cards, increasing the chances that real fans can get their hands on their favorite cards. It could also lead to a fairer Pokémon card market, where collectors no longer have to compete with resellers who are only in it for profit.

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