News This Game Costs $200 3 Aug 2026, 15:312 min read

This costly game and the shocking consequences of mass refunds

This costly game and the shocking consequences of mass refunds

Intelligence Summary

  • See how 'This Game Costs $200' made $1.3 million, but the developer kept just $2,045 after mass refunds.

In short

  • 'This Game Costs $200' generated $1.3 million in sales, but the developer received only $2,045 after refunds.
  • Nearly 99.9% of sales were refunded, raising questions about the value of expensive games on platforms like Steam.
  • The game, released as a joke, has just one review and is set in the fictional world of Schizopia.

Analysis by GAME-scanner

The sales of 'This Game Costs $200' are a striking example of how game pricing on Steam can lead to unexpected financial consequences for developers. Michael Major, the creator of the game, experienced a shocking situation in which he generated $1.3 million in sales, but after mass refunds was left with only $2,045. This raises questions about the effectiveness of the Steam platform and the impact of high prices on consumer behavior. Most of the sales came from China, suggesting that cultural or economic factors may have contributed to the wave of refunds.

What does this mean for players?

For players, this means that a game's price does not always reflect its value. The fact that nearly all sales were refunded may discourage players from buying expensive games out of fear of a poor experience. It could also make developers more hesitant to set high prices, which may affect the diversity of games available.

Timeline

  • 3 August 2026: 'This Game Costs $200' is released as a joke.

  • Sales figures: The game sold 6,717 units, of which 6,707 were refunded.

  • Financial impact: Total gross revenue reached $1.38 million, but the developer received only $2,045.

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